The Totem Cereal Tube, designed by Silvia Maio and Rui Bravo, reimagines cereal packaging as an interactive experience.
Instead of a flimsy box that is immediately thrown away, the vibrant tubes can be stacked, and can also be reused as storage for pencils, toys, or other kid’s items.
Each cylindrical container transforms into a vibrant character, featuring bold facial expressions crafted from cereal illustrations and vertically stacked typography, reminiscent of an Aztec totem pole.
Just a concept for now, we could see this novel design be an eye-catching design
Read more on The Dieline.
Inspired by the rich cultural heritage of Aztec totems and masks, each cereal pack represents a unique character, turning packaging into a stackable totem where kids can mix and match different flavors to build their own imaginative creations.
Beyond its interactive appeal, Totem Cereals is deeply rooted in sustainability.
Whole Earth Home 